When potential customers read testimonials, they’re stepping into the person’s shoes in the testimonial and see themselves using your product. An authentic testimonial is virtually impossible for a marketer to recreate.

Although testimonials are easy to fake, your readers will likely know when an opinion is genuine or not. An authentic testimonial will show how the customer’s problem and how your product/service improved the customer’s life.

Testimonials come in different formats, but there are a few distinct qualities that all good testimonials have. Let’s explore the elements you should look for when considering which testimonials to use.

Plus, having a testimonial page serves as yet another indexed page on your website. It contains content covering product features, pain points, and keywords your marketing team is trying to rank for in search.

Your testimonial page serves as a platform to show off how others have benefited from your product or service, making it a powerful tool for establishing trust and encouraging potential buyers to take action.